Media & Press

The platforms familiar to the people approving the budget are not necessarily the platforms shaping the market.

DALLAS, TX, 28th July 2026: Socialhose today added public Snapchat Spotlight monitoring to its social intelligence platform and used the launch to challenge a corporate habit that rarely appears in a software requirements document: companies tend to monitor the internet their leaders personally recognize.

The result is what Socialhose calls the "boardroom internet," a clean, comfortable version of the social web dominated by the platforms, publishers, and professional conversations already familiar to senior decision-makers. It is easy to procure, easy to present, and dangerously easy to confuse with the whole market.

"Your board's feed is not the market," said Mo Elzubeir, Founder of Socialhose. "If your map of the internet looks suspiciously like the apps your leadership team opens before breakfast, you are not measuring culture. You are measuring executive comfort."

Snap Inc. reported 483 million global daily active users and 956 million monthly active users in the first quarter of 2026. It also reported that the number of people posting to Spotlight grew nearly 74 percent year over year in the United States and more than 61 percent globally.

Those numbers do not make every Snapchat conversation relevant to every company. They make dismissing the platform because it does not appear in the executive media diet an indefensible research method.

"The most expensive sentence in corporate intelligence is, 'Our customers are not really there,'" Elzubeir said. "It usually means nobody senior uses the platform, nobody asked the audience, and the software contract was signed anyway."

Socialhose now lets teams monitor public Snapchat Spotlight content in two ways:

• Keyword mode follows a brand, product, issue, campaign term, or hashtag across public Spotlight content.
• Account mode follows the public Spotlight feed of a named creator.

Collected posts become Socialhose Mentions with author, engagement, media, and a permalink. They receive the same AI enrichment, noise filtering, Smart Alerts, analytics, and search capabilities used across X, Instagram, Facebook, LinkedIn, Reddit, and TikTok.

A communications team can now follow what people publicly say about a launch on Spotlight while also monitoring the creators capable of moving the conversation. The resulting Mentions appear inside the campaign the team already uses rather than in a separate Snapchat product.

Socialhose monitors public Spotlight content only. It does not collect private Snapchat messages, private Stories, or other private activity.

"A serious intelligence program is built around where the audience is speaking, not where leadership feels fluent," Elzubeir said. "The first time an executive encounters a Snapchat narrative should not be inside the crisis brief explaining why the company missed it."

Availability. Snapchat Live Searches are available now across Socialhose's paid Social Listening plans. Starter is $149 per month, Pro is $399 per month, and Agency is $999 per month. Plans are month-to-month with no setup fee or minimum term.

Read the launch details: Snapchat joins Socialhose live monitoring
Get started: app.socialhose.net/register

About Socialhose. Socialhose is a live social intelligence platform covering public conversations across X, Instagram, Facebook, LinkedIn, Reddit, Snapchat, and TikTok. Teams use one campaign system, AI enrichment pipeline, Smart Alerts, analytics, and an open Developer API to monitor brands, competitors, issues, and live events. Learn more at socialhose.net.

Media contact:
Khalid Abbas
Media Relations, Socialhose
[email protected] · (469) 669-3309

DALLAS, TX, 7th July 2026: Socialhose today announced TikTok Investigator, a new capability enabling investigators to capture and document activity on TikTok Live. The platform is designed for AML analysts, OSINT investigators, trust and safety teams, and journalists who require reliable records of live stream activity.

TikTok Live has become a channel for gifting-based money movement, coordinated fraud, and platform abuse. Once broadcasts end, recordings, chat, and gift activity disappear. Investigators have previously lacked practical documentation methods for this content.

TikTok Investigator produces stream recordings, transcription and translation, gift ledgers, risk-scored network graphs, trigger-term alerts, and organized case files within the Socialhose platform, which monitors X, Instagram, Facebook, LinkedIn, TikTok, and Reddit.

Pricing (month-to-month, no contracts):

• Investigator: $599/month
• Investigator Pro: $999/month
• Investigator Agency: $1,999/month (Contact Sales)

"When the stream ends, your evidence doesn't. Investigators told us they needed to watch the money and the chat in real time, then keep a record they could stand behind later," said Mo Elzubeir, Founder of Socialhose.

Learn more: socialhose.net/product/tiktok-investigator
Get started: app.socialhose.net/register

About Socialhose. Socialhose provides real-time access to the public social and news conversation through its platform and Public API. Learn more at socialhose.net.

Media contact:
Khalid Abbas
Media Relations, Socialhose
[email protected] · (469) 669-3309

DALLAS, TX, 5th July 2026: Social Knowing, an independent research journal published by Socialhose, today released The Texas Healthcare Conversation Report (Edition 02), an analysis of 13 weeks of public social posts about Texas healthcare (April 1 through June 30, 2026). The report measures what it calls the Voice Gap: the difference in sentiment between posts from healthcare institutions, which mostly cover hiring, grand openings, and awards, and posts from patients describing their own care.

Key findings:

• The Voice Gap measured 47.6 points. Institutional posts ran 78% positive and 5% negative over the quarter. Patient posts ran 53% negative, dominated by accounts of bills, waits, dismissals, and facility closures.
• The gap grew during the quarter. Measured week by week across 1,564 analyzed posts, it widened by 10.4 points between the opening of the quarter and its close.
• The two groups largely talk about different subjects. Cost and coverage lead patient posts at 22%, and patients account for 39% of all cost-themed posts in the sample. Institutional accounts post mostly about their own hiring and community events, and rarely address the topics patients raise most often.
• Patients post about the system far more than the system posts about itself. Patient posts make up 24% of the healthcare conversation; institutional posts make up 5%.
• A significant share of the conversation happens in Spanish. 16% of the analyzed posts fall under Spanish-language service topics such as appointments, vaccines, and access, and 52% of those posts are negative. The report reads this as a separate access channel with its own concerns, not a translation of the English conversation.

"We don't treat the patient side as a correction of what hospitals say about themselves," said Mo Elzubeir, Socialhose Founder. "Hospitals really are hiring and opening new facilities, and patients really are dealing with bills, long waits, and closures. Both are accurate descriptions of the same system. What we track is how far apart they sit, and this quarter they moved further apart."

Methodology. All figures come from the Socialhose Public API, the same feed that powers Social Knowing's always-on TX Health Monitor board. Posts were sampled evenly across the 13-week window, then classified by voice (institutional, patient, policy and press), theme, sentiment, and Spanish-service topic. The published figures are frozen at publication and will not change; the TX Health Monitor carries the current reading between editions. Full methodology, figures, and the voice-by-theme matrix are published with the report.

Read the full report: https://socialknowing.com/reports/tx-health-conversation-q2-2026
Live instrument (current reading): TX Health Monitor
Machine-readable findings: https://socialknowing.com/llms-full.txt

About Social Knowing. Social Knowing is an independent research journal published by Socialhose. All analysis derives from the Socialhose Public API. It is the publication layer above a set of always-on social listening instruments, turning live public-conversation data into dated, citable analysis: the Conversation Report series (deep single-topic editions) and The Signal Index (the cross-board reading). Edition 01 covered the Sudan conflict conversation; Edition 02 covers Texas healthcare.

About Socialhose. Socialhose provides real-time access to the public social and news conversation through its Public API. Learn more at socialhose.net.

Media contact:
Khalid Abbas
Media Relations, Socialhose
[email protected] · (469) 669-3309

Dallas, Texas, 18th March 2021: Since the beginning of the COVID-19 pandemic, nothing has really changed – but everything did. People still work hard, read emails, go to "meetings," shop, and the list goes on. The pandemic has only pushed the "fast forward" button of the online world, the internet of things and the virtual everything. SOCIALHOSE, a social listening agency, makes listening affordable to smaller businesses looking for enterprise-level solutions needed to keep up with the pace of today's business environment.

Although companies and marketers work hard to sell products and services with tens of marketing and advertising emails on a daily basis, trying to catch up in the new virtual world, they often fall short of understanding exactly what their customers need or want and, thus, communication becomes less effective. That is where SOCIALHOSE is most needed – to give brands the tools to get the insights they need to communicate more effectively, helping them both see and analyze sentiment, trends and reputation, among other things.

Algorithms, offers, DIY platforms, applications, websites, money spent on campaigns, media and content can crumble the second a teenager posts a video on TikTok, getting millions of views. Meanwhile, television commercials, radio ads and even online campaigns go unnoticed with skip mode or get flushed with the break. People are paying money to avoid advertising that is not built on knowing exactly what customers need.

Working, and coming up with solutions that answer today's challenges, is not enough anymore. Hitting the fast forward button is a matter of do or die. The way brands think about online marketing and brand reputation, starting with the way they listen to online conversations, is how their brands will survive. That is why having the right tools is essential.

Mo Elzubeir, CEO at SOCIALHOSE, explains: "The pandemic has created a present and urgent need for enterprise-level business tools without the unnecessary friction."

Having the exact data is the starting point, but controlling the flood of data has become more challenging. The volume of information available has become so overwhelming that without the right tools to capture and understand it, it is useless. With SOCIALHOSE, a flexible, affordable social media tracking platform, brands, marketers and business owners can listen and take charge of how their brands are perceived by consumers, journalists and influencers.

"What we have done is create a bite-sized menu of tools and resources from social listening to consumer insights. This allows our pricing to be aligned with our customers throughout their different growth stages," continues Elzubeir.

SOCIALHOSE combines AI and social listening to help businesses control the narrative of their brand and reputation in a way that matches these new challenges.

Published: PR Newswire