Public social platforms
Track the public shopper conversation your Live Searches define across X, Instagram, TikTok, Facebook, LinkedIn, Snapchat, and Reddit.
Social intelligence for retail teams
The next demand signal appears in conversation before the weekly report.
Shoppers react to a drop, a price, a store experience, and a competitor in public. Socialhose helps merchandising, brand, ecommerce, and multi-location teams see what is moving, where, and why.
Month-to-month | No setup fee | Cancel anytime
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Automatically enriched
Captured Mentions receive sentiment, emotion, intent, entity, brand, product, topic, and relevance analysis.
Analytics views
Move from a spike to the product, market, audience, emotion, author, and source context behind it.
The signal between sales reports
Shopper conversation moves at retail speed.
Follow the decisions hidden inside public reaction, from assortment and launch response to store experience and competitive pressure.
Which products are earning attention, confusion, or rejection?
Track product, collection, category, feature, fit, quality, price, and availability language. Pair volume with sentiment, emotion, intent, and the underlying Mentions before changing the assortment story.
Did the drop land the way the campaign expected?
Watch a launch move from teaser to release to after-purchase reaction. Compare brand language with shopper language and see which themes persist after paid attention fades.
Is a local service issue becoming a brand issue?
Build Live Searches around locations, markets, delivery, returns, pickup, staffing, and service terms. Give regional and store operations the source context without treating one market as the entire network.
Where is a competitor changing shopper expectations?
Monitor named competitors, categories, launches, claims, and comparison language. Use share of voice, engagement, sentiment, and source-level review to understand the movement behind the headline number.
What changes with the conversation in view
Anatomy of a retail listening cycle
Keep insight close enough to the trading calendar to influence the next decision, not just explain the last one.
- 01 Define products, categories, competitors, markets, and issue language.
- 02 Collect public shopper conversation as the campaign, drop, or season unfolds.
- 03 Separate a meaningful pattern from spam, repetition, and one viral post.
- 04 Route source-linked evidence to brand, merchandising, ecommerce, or operations.
- 05 Export the readout and keep listening as the decision reaches the market.
From shopper signal to retail decision
Give every retail team the same evidence.
One live conversation can answer different operating questions without forcing every team to build its own spreadsheet.
Merchandising and category
Bring public product language, emerging comparisons, and recurring objections into assortment, positioning, and seasonal planning conversations.
Brand and creative
See which message travelled, which audience rewrote it, and where the creative promise diverged from public experience.
Ecommerce and customer experience
Track public friction around delivery, returns, pickup, availability, pricing, and service before separate complaints hide the shared pattern.
Regional and store operations
Compare markets and locations, distribute the relevant Mentions, and keep leadership briefed without flattening local context.
Before you start listening
Questions retail teams ask first
Can we track individual products, collections, and locations?
Yes. Organize Live Searches around product names, categories, campaign terms, competitors, locations, and known issue language. Platform query rules and plan quotas still apply.
Does Socialhose include private customer or transaction data?
No. Socialhose monitors public social conversation. It does not read private messages, loyalty records, orders, or customer service systems unless your team separately integrates approved outputs into its own workflow.
Can it prove that social conversation caused a sales change?
No. Socialhose reveals public attention, language, sentiment, intent, and engagement. Your analysts should combine that evidence with sales, inventory, traffic, and experiment data before making a causal claim.
How do multi-location teams route local issues?
Use separate campaigns or Live Searches for the markets and locations that matter, then distribute alerts and digests to the relevant stakeholders. Available scale depends on the plan.
How much historical context is available?
Historical availability and lookback vary by platform and Live Search type. Socialhose leads with live collection and includes historical context where the selected source supports it.
Do we need an annual contract?
No. Socialhose has published month-to-month pricing, no setup fee, and no minimum term.
The next retail signal is already public
Make the next merchandising, customer experience, and brand decision with the conversation in view.
Track the products, stores, campaigns, and competitors that matter, then turn monitored social conversation into evidence your retail teams can use.