Socialhose Blog
Expert insights, industry trends, and actionable strategies for social media monitoring and crisis management.
Posts tagged "analytics"
10 posts
The 48-Point Voice Gap: Texas Hospitals and Their Patients Are Describing Two Different Healthcare Systems
New Social Knowing research measured 13 weeks of public posts about Texas healthcare and found a 47.6-point sentiment gap between …
How to Set Up Webhooks for Real-Time Social Listening Data
Configure webhooks to automatically send social mention data to your existing tools. Includes payload structure, signature verification, and common integration …
Campaign Creation and Keyword Strategy
Learn how to create effective campaigns with search queries and keywords that capture relevant conversations while filtering out noise.
Understanding Live Searches
Learn how Socialhose collects data through live searches, understand the relationship between queries and keywords, and troubleshoot collection issues.
How URL shorteners can inform your restaurant sales attribution
I take real live restaurant sales data and combine it with web log files of the order link, to see …
How URL shorteners are so much more than short links
One would be forgiven to assume that link shortening services are all about creating a url with less characters. Well, …
Why UTM Parameters Are Important for Social Listening
One of the most elusive challenges in marketing is attribution. That is, the only way we can assess the ROI …
Do you know your menu conversion rate?
The restaurant tech ecosystem treats restaurants as second-class citizens. They look down on restaurant owners as unsophisticated simpletons that don't …
Analytics and Reporting
Master the analytics dashboard to create custom reports, interpret sentiment trends, and extract actionable insights.
Getting Started with Socialhose
A complete beginner's guide to setting up your first campaign and understanding social listening fundamentals.
Stay Updated
Get the latest insights delivered to your inbox weekly.