For as long as social listening has existed as a category, Snapchat has been its blind spot. Every tool monitors the same familiar list: X, Instagram, TikTok, Facebook, LinkedIn, maybe Reddit. Snapchat almost never makes the cut, and over time the industry quietly agreed that it did not need to.
Starting today, Socialhose disagrees. With release 2.3.0, Snapchat is a first-class collection platform: you can run keyword searches across public Spotlight content, follow the public feeds of specific creators, and get every collected post back as a fully enriched Mention with Smart Alerts and API access. The same pipeline, the same workflow, the same pricing page as the other six platforms.
Why Snapchat went unmonitored
The reason listening tools skipped Snapchat is structural, not accidental. Most of Snapchat is private by design: disappearing messages, close-friend stories, content that was never meant to be public. There was genuinely nothing for a monitoring tool to listen to.
Spotlight changed that. It is Snapchat's public, discovery-oriented feed: creators publish to it deliberately, content is surfaced to a broad audience, and brands, products, and narratives circulate there the way they do on any public platform. The audience skews young, the format is video-first, and if your customers are part of that audience, conversations that affect you are happening there.
Every platform your tools cannot see is a place you find out about a problem late, from a screenshot, after it has already jumped somewhere else.
Socialhose monitors public Spotlight content. Private Snapchat stays private; that is not what this is, and not what social listening should be.
Two ways to search
Snapchat live searches support two modes, chosen per search, because monitoring a platform well means asking two different questions.
Keyword mode
Who is talking about my topic? Keyword mode follows a term across public Spotlight content: your brand name, a product, a campaign hashtag. Use it the way you use keyword monitoring on any other platform.
Account mode
What is this specific creator saying? Account mode follows a named creator's public Spotlight feed. Use it for your brand ambassadors, your executives, or creators whose narratives affect your business.
The modes combine naturally. A single campaign can track #yourbrand across all of Spotlight while also following three creators you care about, all landing in one mention stream with one alert setup.
What happens to a collected post
Collection is the easy half of listening. Every Snapchat post Socialhose collects becomes a Mention, with author, engagement, media, and a permalink, and then the same AI enrichment that runs on every platform runs automatically:
Sentiment with an intensity score, plus emotions and intent
Entity, brand, and topic extraction
Image and video analysis folded into the enrichment
AI noise filtering that strips spam, bot content, and keyword coincidences before anything reaches an alert
Semantic embeddings powering "find similar" and hybrid search
Your existing Smart Alerts cover the new platform the moment you add a Snapchat live search. There is no separate dashboard, no additional module, nothing new to learn.
In the Developer API from day one
If you build on the Socialhose Developer API, Snapchat needed zero changes on your side. Creating a Snapchat live search is the same call you already use:
curl -X POST https://socialhose.net/api/public/v1/live-searches/ \
-H "X-API-Key: sh_yourkey_..." \
-d '{
"campaign_id": "<campaign-uuid>",
"platform": "snapchat",
"search_mode": "keyword",
"query": "#yourbrand"
}'Set search_mode to account and put the creator handle in query to follow a specific public feed. Collected posts come back as Mentions on the endpoints you already consume, webhooks fire the same events, and the analytics endpoints include the new platform automatically. That is the point of one API across every source: when we add a platform, your integration already supports it.
Available now
Snapchat live searches are available today on all paid plans, in the app and through the Developer API, priced the way everything at Socialhose is priced: month-to-month, self-serve, on a public pricing page.
Start listening, or see plans and pricing.
