Socialhose Blog

Expert insights, industry trends, and actionable strategies for social media monitoring and crisis management.

Latest posts

42 posts
How to create a social listening plan
Social Listening Guide Beginner
How to create a social listening plan

Creating a social listening plan isn't easy, so let our experts help you to achieve the results you need. It's …

Apr 27, 2025 · 7 min read
4 essential feeds for any social listening strategy
Social Listening
4 essential feeds for any social listening strategy

You're ready for social listening but not sure where to start? In this article I show you what to include …

Apr 19, 2025 · 4 min read
Waving the rainbow flag in consumer segmentation
Consumer & Audience Insights
Waving the rainbow flag in consumer segmentation

We take a look at the history of consumer segmentation from the early 1920's to-date and the evolution of the …

Mar 23, 2025 · 8 min read
Does your social media strategy have a panic button?
Crisis Management
Does your social media strategy have a panic button?

You've done your research and set your goals, and started executing a stellar social media strategy, but do you have …

Jan 27, 2025 · 2 min read
How to negotiate with an influencer
Influencer Discovery Tutorial
How to negotiate with an influencer

Now that you have identified your influencers, it;s time to navigate the treacherous waters of negotiation. Cover everything from approach …

Jan 26, 2025 · 8 min read
What is social media monitoring and why is it important?
Media Monitoring
What is social media monitoring and why is it important?

Social media monitoring is'the process of listening out for social media conversations that are relevant to your brand, in real-time.

Jan 15, 2025 · 3 min read
How to discover influencers for my online business
Influencer Discovery Guide Beginner
How to discover influencers for my online business

Influencer marketing is growing with a whopping 75% of marketers are holding on to influencers for their brands. What does …

Jan 14, 2025 · 8 min read
5 signs it's time to upgrade from free to paid media monitoring
Social Listening
5 signs it's time to upgrade from free to paid media monitoring

It's always hard to know when you need to start media monitoring. We take a look at the signs to …

Jan 04, 2025 · 3 min read
Getting started with social media listening for your dental practice
Guide
Getting started with social media listening for your dental practice

How can you get started with social media listening for your dental practice? How do you know when you need …

Jan 03, 2025 · 4 min read
Can social listening help you find leads: conversation to conversion
Social Listening
Can social listening help you find leads: conversation to conversion

Your social media leads will try to learn about you as you study them. Differentiate your brand by finding out …

Dec 23, 2024 · 10 min read
Why social listening is better than doing surveys?
Social Media
Why social listening is better than doing surveys?

Social listening can be a cost effective market research tool, sometimes even replacing the need for expensive suveys.

Nov 23, 2024 · 1 min read
Smart Alerts and Mailing Lists
Alerts Guide Intermediate
Smart Alerts and Mailing Lists

Set up email alerts using mailing lists to keep your team informed about relevant mentions without constant monitoring.

Oct 27, 2024 · 8 min read

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