Socialhose Blog

Expert insights, industry trends, and actionable strategies for social media monitoring and crisis management.

Latest posts

42 posts
Understanding Live Searches
Campaigns Guide Intermediate
Understanding Live Searches

Learn how Socialhose collects data through live searches, understand the relationship between queries and keywords, and troubleshoot collection issues.

Oct 27, 2025 · 11 min read
Mad Scientist
Analytics
How URL shorteners can inform your restaurant sales attribution

I take real live restaurant sales data and combine it with web log files of the order link, to see …

Aug 05, 2025 · 4 min read
How social listening for brand health works
Social Listening
How social listening for brand health works

Your brand health has a direct impact on your bottom line. Find out how social listening tools can help you …

Jul 08, 2025 · 6 min read
Using social listening for your content marketing strategy
Social Listening
Using social listening for your content marketing strategy

How you can use social listening to inform and enrich your content marketing strategy. Learn how Mint Dentistry launched their …

Jun 28, 2025 · 4 min read
How important is social listening for B2B?
Social Listening
How important is social listening for B2B?

Social listening for B2B offers a real-time feedback loop. We explore how social media works for B2B and how it …

Jun 25, 2025 · 7 min read
How URL shorteners are so much more than short links
Analytics
How URL shorteners are so much more than short links

One would be forgiven to assume that link shortening services are all about creating a url with less characters. Well, …

Jun 19, 2025 · 5 min read
How social listening for healthcare works
Social Listening
How social listening for healthcare works

Social listening is an extension of bedside manners in healthcare. In this article, we explore social media and healthcare and …

Jun 19, 2025 · 5 min read
Instagram 101: how to build your business on Instagram
Social Media Guide Beginner
Instagram 101: how to build your business on Instagram

Want to become a master at Instagram? Struggling to find that secret sauce? Look no further with Instagram Marketing 101 …

Jun 18, 2025 · 10 min read
Gorilla glue girl and leveraging your audience
Social Media
Gorilla glue girl and leveraging your audience

How one woman turned a terrible ordeal into a business venture? Tessica Brown, Gorilla Glue Girl launches new haircare products.

Jun 17, 2025 · 1 min read
Social media and SEO: how search can help your social marketing
Social Listening
Social media and SEO: how search can help your social marketing

Learn easy techniques for your SEO strategy to boost your social media marketing, fueling your content engine, and improving your …

May 21, 2025 · 7 min read
Why UTM Parameters Are Important for Social Listening
Social Listening
Why UTM Parameters Are Important for Social Listening

One of the most elusive challenges in marketing is attribution. That is, the only way we can assess the ROI …

May 18, 2025 · 4 min read
Social listening vs social monitoring: what's the difference?
Media Monitoring
Social listening vs social monitoring: what's the difference?

A lot of articles written about the difference between media monitoring and social listening, but did you know that most …

May 07, 2025 · 4 min read

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