/*
 * Shared editorial system for Socialhose industry and role landing pages.
 *
 * The layout is deliberately open: information is grouped by section bands,
 * rules, and rhythm rather than bordered feature cards. CMS-owned image icons
 * are optional; numbered rows remain complete when an editor leaves one blank.
 */

.persona-page {
    --persona-ink: #101826;
    --persona-ink-soft: #182436;
    --persona-paper: #f3efe7;
    --persona-light: #f9fafb;
    --persona-white: #ffffff;
    --persona-text: #4a5568;
    --persona-muted: #697586;
    --persona-border: #d9dee5;
    --persona-accent: #00acc1;
    --persona-accent-dark: #007c8f;
    --persona-cta: #c43d75;
    --persona-cta-dark: #a92f62;
    color: var(--persona-text);
    background: var(--persona-light);
    font-family: 'Melior', 'Charter', Georgia, serif;
    font-size: 1.05rem;
    line-height: 1.72;
}

.persona-page *,
.persona-page *::before,
.persona-page *::after {
    box-sizing: border-box;
}

.persona-page h1,
.persona-page h2,
.persona-page h3,
.persona-page h4,
.persona-page .persona-kicker,
.persona-page .persona-button,
.persona-page .persona-stat-value,
.persona-page .persona-step-index,
.persona-page .persona-row-index,
.persona-page .persona-proof-label,
.persona-page summary {
    font-family: 'Univers', Arial, sans-serif;
}

.persona-page h1,
.persona-page h2,
.persona-page h3,
.persona-page h4 {
    color: var(--persona-ink);
    font-weight: 600;
    letter-spacing: -0.025em;
}

.persona-page a {
    text-underline-offset: 0.18em;
}

.persona-shell {
    width: min(1180px, calc(100% - 48px));
    margin-inline: auto;
}

.persona-hero {
    position: relative;
    isolation: isolate;
    overflow: hidden;
    padding: clamp(68px, 7vw, 104px) 0 clamp(64px, 7vw, 100px);
    color: #ffffff;
    background: var(--persona-ink);
}

.persona-hero::before {
    position: absolute;
    z-index: -1;
    top: -35%;
    right: -14%;
    width: min(760px, 70vw);
    aspect-ratio: 1;
    border-radius: 50%;
    background: radial-gradient(circle, color-mix(in srgb, var(--persona-accent) 34%, transparent) 0%, transparent 68%);
    content: '';
    pointer-events: none;
}

.persona-hero-grid {
    display: grid;
    grid-template-columns: minmax(0, 1.05fr) minmax(360px, 0.95fr);
    gap: clamp(46px, 7vw, 96px);
    align-items: center;
}

.persona-kicker {
    margin: 0 0 20px;
    color: var(--persona-accent);
    font-size: 0.76rem;
    font-weight: 700;
    letter-spacing: 0.17em;
    line-height: 1.3;
    text-transform: uppercase;
}

.persona-hero h1 {
    max-width: 780px;
    margin: 0;
    color: #ffffff;
    font-size: clamp(2.85rem, 4.6vw, 4.85rem);
    line-height: 0.98;
    text-wrap: balance;
}

.persona-hero-copy {
    max-width: 700px;
    margin: 30px 0 0;
    color: rgba(255, 255, 255, 0.78);
    font-size: clamp(1.14rem, 1.8vw, 1.42rem);
    line-height: 1.58;
}

.persona-actions {
    display: flex;
    flex-wrap: wrap;
    gap: 14px;
    margin-top: 36px;
}

.persona-button {
    display: inline-flex;
    min-height: 52px;
    align-items: center;
    justify-content: center;
    padding: 14px 25px;
    border: 0;
    border-radius: 2px;
    font-size: 0.96rem;
    font-weight: 700;
    letter-spacing: 0.01em;
    line-height: 1.2;
    text-decoration: none;
    transition: background-color 160ms ease, color 160ms ease, transform 160ms ease;
}

.persona-button:hover,
.persona-button:focus-visible {
    transform: translateY(-2px);
    text-decoration: none;
}

.persona-button:focus-visible {
    outline: 3px solid color-mix(in srgb, var(--persona-accent) 60%, white);
    outline-offset: 3px;
}

.persona-button--primary {
    color: #ffffff;
    background: var(--persona-cta);
}

.persona-button--primary:hover,
.persona-button--primary:focus-visible {
    color: #ffffff;
    background: var(--persona-cta-dark);
}

.persona-button--ghost {
    color: #ffffff;
    background: rgba(255, 255, 255, 0.1);
    box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.34);
}

.persona-button--ghost:hover,
.persona-button--ghost:focus-visible {
    color: var(--persona-ink);
    background: #ffffff;
}

.persona-button--ink {
    color: #ffffff;
    background: var(--persona-ink);
}

.persona-button--ink:hover,
.persona-button--ink:focus-visible {
    color: #ffffff;
    background: var(--persona-ink-soft);
}

.persona-button--quiet {
    color: var(--persona-ink);
    background: transparent;
    box-shadow: inset 0 0 0 1px var(--persona-ink);
}

.persona-button--quiet:hover,
.persona-button--quiet:focus-visible {
    color: #ffffff;
    background: var(--persona-ink);
}

.persona-hero-note {
    margin: 22px 0 0;
    color: rgba(255, 255, 255, 0.56);
    font-family: 'Univers', Arial, sans-serif;
    font-size: 0.78rem;
    letter-spacing: 0.04em;
}

.persona-hero-media {
    position: relative;
    margin: 0;
}

.persona-hero-media::before {
    position: absolute;
    z-index: -1;
    inset: 28px -28px -28px 28px;
    background: color-mix(in srgb, var(--persona-accent) 68%, var(--persona-ink));
    content: '';
}

.persona-hero-media img,
.persona-hero-media iframe {
    display: block;
    width: 100%;
    min-height: 390px;
    border: 0;
    border-radius: 0;
    background: #111927;
    box-shadow: 0 30px 65px rgba(0, 0, 0, 0.34);
    object-fit: cover;
}

.persona-hero-media img {
    height: clamp(520px, 50vw, 680px);
}

.persona-hero-media iframe {
    aspect-ratio: 4 / 3;
}

.persona-media-caption {
    display: grid;
    grid-template-columns: auto 1fr;
    gap: 14px;
    align-items: start;
    margin: 22px 0 0;
    color: rgba(255, 255, 255, 0.66);
    font-size: 0.9rem;
    line-height: 1.55;
}

.persona-media-caption strong {
    color: var(--persona-accent);
    font-family: 'Univers', Arial, sans-serif;
    font-size: 0.74rem;
    letter-spacing: 0.12em;
    text-transform: uppercase;
}

.persona-facts {
    background: var(--persona-white);
}

.persona-fact-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
}

.persona-fact {
    min-width: 0;
    padding: 34px clamp(20px, 3vw, 42px);
}

.persona-fact:first-child {
    padding-left: 0;
}

.persona-fact + .persona-fact {
    border-left: 1px solid var(--persona-border);
}

.persona-stat-value {
    display: block;
    color: var(--persona-accent-dark);
    font-size: clamp(1.7rem, 3vw, 2.65rem);
    font-weight: 700;
    letter-spacing: -0.035em;
    line-height: 1;
}

.persona-fact h2,
.persona-fact h3 {
    margin: 10px 0 0;
    font-size: 0.95rem;
    font-weight: 700;
    letter-spacing: 0;
}

.persona-fact p {
    margin: 9px 0 0;
    color: var(--persona-muted);
    font-size: 0.92rem;
    line-height: 1.5;
}

.persona-section {
    padding: clamp(78px, 9vw, 126px) 0;
}

.persona-section--white {
    background: var(--persona-white);
}

.persona-section--light {
    background: var(--persona-light);
}

.persona-section--paper {
    background: var(--persona-paper);
}

.persona-section--dark {
    color: rgba(255, 255, 255, 0.76);
    background: var(--persona-ink);
}

.persona-section--dark h2,
.persona-section--dark h3,
.persona-section--dark h4 {
    color: #ffffff;
}

.persona-section--dark .persona-kicker {
    color: var(--persona-accent);
}

.persona-section-head {
    display: grid;
    grid-template-columns: minmax(0, 0.82fr) minmax(320px, 0.48fr);
    gap: clamp(34px, 7vw, 100px);
    align-items: end;
    margin-bottom: clamp(48px, 7vw, 80px);
}

.persona-section-head--single {
    grid-template-columns: minmax(0, 830px);
}

.persona-section-title {
    max-width: 860px;
    margin: 0;
    font-size: clamp(2.35rem, 5vw, 4.7rem);
    line-height: 1.02;
    text-wrap: balance;
}

.persona-section-intro {
    max-width: 650px;
    margin: 0;
    color: var(--persona-muted);
    font-size: 1.17rem;
    line-height: 1.65;
}

.persona-section--dark .persona-section-intro {
    color: rgba(255, 255, 255, 0.66);
}

.persona-row-list {
    border-bottom: 1px solid var(--persona-border);
}

.persona-row {
    display: grid;
    grid-template-columns: 68px minmax(180px, 0.42fr) minmax(0, 0.9fr);
    gap: clamp(18px, 4vw, 56px);
    align-items: start;
    padding: 34px 0;
    border-top: 1px solid var(--persona-border);
}

.persona-section--dark .persona-row-list,
.persona-section--dark .persona-row {
    border-color: rgba(255, 255, 255, 0.17);
}

.persona-row-visual {
    display: flex;
    width: 58px;
    height: 58px;
    align-items: center;
    justify-content: center;
}

.persona-row-visual img {
    display: block;
    width: 58px;
    height: 58px;
    object-fit: cover;
}

.persona-row-index {
    color: var(--persona-accent-dark);
    font-size: 1rem;
    font-weight: 700;
    letter-spacing: 0.08em;
}

.persona-section--dark .persona-row-index {
    color: var(--persona-accent);
}

.persona-row h3 {
    margin: 5px 0 0;
    font-size: clamp(1.28rem, 2vw, 1.7rem);
    line-height: 1.2;
}

.persona-row-copy {
    color: var(--persona-text);
}

.persona-section--dark .persona-row-copy {
    color: rgba(255, 255, 255, 0.72);
}

.persona-row-copy > :last-child {
    margin-bottom: 0;
}

.persona-bullet-list {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 8px 28px;
    margin: 18px 0 0;
    padding: 0;
    list-style: none;
}

.persona-bullet-list li {
    position: relative;
    padding-left: 18px;
    color: var(--persona-muted);
    font-family: 'Univers', Arial, sans-serif;
    font-size: 0.84rem;
    line-height: 1.45;
}

.persona-bullet-list li::before {
    position: absolute;
    top: 0.62em;
    left: 0;
    width: 5px;
    height: 5px;
    background: var(--persona-accent);
    content: '';
}

.persona-section--dark .persona-bullet-list li {
    color: rgba(255, 255, 255, 0.6);
}

.persona-workflow {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    border-top: 1px solid rgba(255, 255, 255, 0.2);
}

.persona-step {
    min-width: 0;
    padding: 30px clamp(20px, 2.8vw, 38px) 0;
}

.persona-step:first-child {
    padding-left: 0;
}

.persona-step + .persona-step {
    border-left: 1px solid rgba(255, 255, 255, 0.2);
}

.persona-step-index {
    display: block;
    margin-bottom: 32px;
    color: var(--persona-accent);
    font-size: 0.78rem;
    font-weight: 700;
    letter-spacing: 0.16em;
}

.persona-step h3 {
    margin: 0;
    font-size: 1.38rem;
    line-height: 1.2;
}

.persona-step p {
    margin: 15px 0 0;
    color: rgba(255, 255, 255, 0.62);
    font-size: 0.98rem;
    line-height: 1.58;
}

.persona-split {
    display: grid;
    grid-template-columns: minmax(0, 0.9fr) minmax(360px, 0.75fr);
    gap: clamp(52px, 9vw, 120px);
    align-items: center;
}

.persona-split-media {
    position: relative;
    margin: 0;
}

.persona-split-media::after {
    position: absolute;
    z-index: -1;
    inset: 24px -24px -24px 24px;
    background: color-mix(in srgb, var(--persona-accent) 22%, var(--persona-paper));
    content: '';
}

.persona-split-media img {
    display: block;
    width: 100%;
    min-height: 410px;
    object-fit: cover;
    box-shadow: 0 24px 58px rgba(16, 24, 38, 0.14);
}

.persona-decision-list {
    margin: 34px 0 0;
    padding: 0;
    border-bottom: 1px solid var(--persona-border);
    list-style: none;
}

.persona-decision-list li {
    display: grid;
    grid-template-columns: 38px 1fr;
    gap: 16px;
    padding: 21px 0;
    border-top: 1px solid var(--persona-border);
}

.persona-decision-list strong {
    color: var(--persona-accent-dark);
    font-family: 'Univers', Arial, sans-serif;
    font-size: 0.8rem;
    letter-spacing: 0.1em;
}

.persona-decision-list span {
    color: var(--persona-ink);
}

.persona-proof {
    color: rgba(255, 255, 255, 0.76);
    background: var(--persona-ink-soft);
}

.persona-proof-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    margin-top: 54px;
    border-top: 1px solid rgba(255, 255, 255, 0.2);
}

.persona-proof-item {
    padding: 34px clamp(20px, 3vw, 42px) 0;
}

.persona-proof-item:first-child {
    padding-left: 0;
}

.persona-proof-item + .persona-proof-item {
    border-left: 1px solid rgba(255, 255, 255, 0.2);
}

.persona-proof-item .persona-stat-value {
    color: var(--persona-accent);
}

.persona-proof-label {
    display: block;
    margin-top: 14px;
    color: #ffffff;
    font-size: 0.92rem;
    font-weight: 700;
}

.persona-proof-item p {
    margin: 13px 0 0;
    color: rgba(255, 255, 255, 0.62);
    font-size: 0.94rem;
    line-height: 1.58;
}

.persona-proof-links {
    display: flex;
    flex-wrap: wrap;
    gap: 14px;
    margin-top: 46px;
}

.persona-proof-footnote {
    max-width: 880px;
    margin: 28px 0 0;
    color: rgba(255, 255, 255, 0.5);
    font-size: 0.82rem;
    line-height: 1.55;
}

.persona-capability-grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    column-gap: clamp(38px, 7vw, 100px);
    border-bottom: 1px solid var(--persona-border);
}

.persona-capability {
    display: grid;
    grid-template-columns: 58px minmax(0, 1fr);
    gap: 21px;
    padding: 30px 0;
    border-top: 1px solid var(--persona-border);
}

.persona-capability:nth-child(2) {
    border-top-color: var(--persona-border);
}

.persona-capability img {
    width: 52px;
    height: 52px;
    object-fit: cover;
}

.persona-capability .persona-row-index {
    display: flex;
    width: 52px;
    height: 52px;
    align-items: center;
    justify-content: center;
}

.persona-capability h3 {
    margin: 0;
    font-size: 1.22rem;
    line-height: 1.25;
}

.persona-capability p {
    margin: 10px 0 0;
    color: var(--persona-muted);
    font-size: 0.96rem;
    line-height: 1.55;
}

.conversion-faq {
    padding: clamp(78px, 9vw, 126px) 0;
    background: var(--persona-white, #ffffff);
}

.conversion-faq-grid {
    display: grid;
    grid-template-columns: minmax(260px, 0.42fr) minmax(0, 0.78fr);
    gap: clamp(50px, 9vw, 130px);
    align-items: start;
}

.conversion-faq-title {
    margin: 0;
    color: var(--persona-ink, #101826);
    font-family: 'Univers', Arial, sans-serif;
    font-size: clamp(2.2rem, 4.6vw, 4.25rem);
    font-weight: 600;
    letter-spacing: -0.035em;
    line-height: 1.03;
    text-wrap: balance;
}

.conversion-faq-list {
    border-bottom: 1px solid var(--persona-border, #d9dee5);
}

.conversion-faq details {
    border-top: 1px solid var(--persona-border, #d9dee5);
}

.conversion-faq summary {
    padding: 24px 34px 24px 0;
    color: var(--persona-ink, #101826);
    cursor: pointer;
    font-size: 1.04rem;
    font-weight: 600;
    line-height: 1.4;
}

.conversion-faq summary::marker {
    color: var(--persona-accent, #00acc1);
}

.conversion-faq-answer {
    max-width: 740px;
    padding: 0 34px 25px 0;
    color: var(--persona-muted, #697586);
    line-height: 1.65;
}

.persona-final {
    position: relative;
    overflow: hidden;
    padding: clamp(80px, 10vw, 142px) 0;
    color: #ffffff;
    background: var(--persona-ink);
    text-align: center;
}

.persona-final::before {
    position: absolute;
    top: 0;
    left: 50%;
    width: min(760px, 90vw);
    height: 2px;
    background: var(--persona-accent);
    content: '';
    transform: translateX(-50%);
}

.persona-final h2 {
    max-width: 900px;
    margin: 0 auto;
    color: #ffffff;
    font-size: clamp(2.55rem, 5.4vw, 5.2rem);
    line-height: 1;
    text-wrap: balance;
}

.persona-final p {
    max-width: 720px;
    margin: 26px auto 0;
    color: rgba(255, 255, 255, 0.67);
    font-size: 1.18rem;
}

.persona-final .persona-actions {
    justify-content: center;
}

@media (max-width: 991.98px) {
    .persona-hero-grid,
    .persona-section-head,
    .persona-split,
    .conversion-faq-grid {
        grid-template-columns: 1fr;
    }

    .persona-hero-media {
        max-width: 680px;
    }

    .persona-section-head {
        align-items: start;
    }

    .persona-workflow {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }

    .persona-step:nth-child(3) {
        padding-left: 0;
        border-left: 0;
    }

    .persona-step:nth-child(n + 3) {
        margin-top: 36px;
        padding-top: 30px;
        border-top: 1px solid rgba(255, 255, 255, 0.2);
    }
}

@media (max-width: 767.98px) {
    .persona-shell {
        width: min(100% - 30px, 1180px);
    }

    .persona-hero {
        padding-top: 62px;
    }

    .persona-hero-grid {
        gap: 58px;
    }

    .persona-hero h1 {
        font-size: clamp(2.55rem, 12vw, 3.85rem);
    }

    .persona-hero-media::before,
    .persona-split-media::after {
        inset: 16px -10px -16px 10px;
    }

    .persona-hero-media img,
    .persona-hero-media iframe,
    .persona-split-media img {
        min-height: 280px;
    }

    .persona-hero-media img {
        height: 340px;
    }

    .persona-fact-grid,
    .persona-proof-grid,
    .persona-capability-grid {
        grid-template-columns: 1fr;
    }

    .persona-fact {
        padding: 25px 0;
    }

    .persona-fact + .persona-fact,
    .persona-proof-item + .persona-proof-item {
        border-top: 1px solid var(--persona-border);
        border-left: 0;
    }

    .persona-proof-item {
        padding: 28px 0;
    }

    .persona-row {
        grid-template-columns: 55px minmax(0, 1fr);
        gap: 13px 18px;
    }

    .persona-row-copy {
        grid-column: 2;
    }

    .persona-bullet-list,
    .persona-workflow {
        grid-template-columns: 1fr;
    }

    .persona-step {
        padding: 28px 0;
    }

    .persona-step + .persona-step,
    .persona-step:nth-child(3) {
        margin-top: 0;
        padding: 28px 0;
        border-top: 1px solid rgba(255, 255, 255, 0.2);
        border-left: 0;
    }

    .persona-step-index {
        margin-bottom: 18px;
    }

    .persona-capability {
        grid-template-columns: 50px minmax(0, 1fr);
    }

    .persona-capability img,
    .persona-capability .persona-row-index {
        width: 46px;
        height: 46px;
    }

    .persona-actions {
        align-items: stretch;
        flex-direction: column;
    }

    .persona-button {
        width: 100%;
    }
}

@media (prefers-reduced-motion: reduce) {
    .persona-button {
        transition: none;
    }
}