Socialhose Blog

Expert insights, industry trends, and actionable strategies for social media monitoring and crisis management.

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Gorilla glue girl and leveraging your audience
Social Media
Gorilla glue girl and leveraging your audience

How one woman turned a terrible ordeal into a business venture? Tessica Brown, Gorilla Glue Girl launches new haircare products.

2979 Jun 17, 2025 Read More
Social media and SEO: how search can help your social marketing
Social Listening
Social media and SEO: how search can help your social marketing

Learn easy techniques for your SEO strategy to boost your social media marketing, fueling your content engine, and improving your …

1357 May 21, 2025 Read More
Why UTM Parameters Are Important for Social Listening
Social Listening
Why UTM Parameters Are Important for Social Listening

One of the most elusive challenges in marketing is attribution. That is, the only way we can assess the ROI …

3449 May 18, 2025 Read More
Social listening vs social monitoring: what's the difference?
Media Monitoring
Social listening vs social monitoring: what's the difference?

A lot of articles written about the difference between media monitoring and social listening, but did you know that most …

1029 May 07, 2025 Read More
4 essential feeds for any social listening strategy
Social Listening
4 essential feeds for any social listening strategy

You're ready for social listening but not sure where to start? In this article I show you what to include …

1044 Apr 19, 2025 Read More
Waving the rainbow flag in consumer segmentation
Consumer & Audience Insights
Waving the rainbow flag in consumer segmentation

We take a look at the history of consumer segmentation from the early 1920's to-date and the evolution of the …

820 Mar 23, 2025 Read More
Does your social media strategy have a panic button?
Crisis Management
Does your social media strategy have a panic button?

You've done your research and set your goals, and started executing a stellar social media strategy, but do you have …

1105 Jan 27, 2025 Read More
What is social media monitoring and why is it important?
Media Monitoring
What is social media monitoring and why is it important?

Social media monitoring is'the process of listening out for social media conversations that are relevant to your brand, in real-time.

1156 Jan 15, 2025 Read More
5 signs it's time to upgrade from free to paid media monitoring
Social Listening
5 signs it's time to upgrade from free to paid media monitoring

It's always hard to know when you need to start media monitoring. We take a look at the signs to …

913 Jan 04, 2025 Read More
Getting started with social media listening for your dental practice
Guide
Getting started with social media listening for your dental practice

How can you get started with social media listening for your dental practice? How do you know when you need …

971 Jan 03, 2025 Read More
Can social listening help you find leads: conversation to conversion
Social Listening
Can social listening help you find leads: conversation to conversion

Your social media leads will try to learn about you as you study them. Differentiate your brand by finding out …

1051 Dec 23, 2024 Read More
Why social listening is better than doing surveys?
Social Media
Why social listening is better than doing surveys?

Social listening can be a cost effective market research tool, sometimes even replacing the need for expensive suveys.

726 Nov 23, 2024 Read More

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