Socialhose Blog
Expert insights, industry trends, and actionable strategies for social media monitoring and crisis management.
Latest posts
25 posts
Gorilla glue girl and leveraging your audience
How one woman turned a terrible ordeal into a business venture? Tessica Brown, Gorilla Glue Girl launches new haircare products.
Social media and SEO: how search can help your social marketing
Learn easy techniques for your SEO strategy to boost your social media marketing, fueling your content engine, and improving your …
Why UTM Parameters Are Important for Social Listening
One of the most elusive challenges in marketing is attribution. That is, the only way we can assess the ROI …
Social listening vs social monitoring: what's the difference?
A lot of articles written about the difference between media monitoring and social listening, but did you know that most …
4 essential feeds for any social listening strategy
You're ready for social listening but not sure where to start? In this article I show you what to include …
Waving the rainbow flag in consumer segmentation
We take a look at the history of consumer segmentation from the early 1920's to-date and the evolution of the …
Does your social media strategy have a panic button?
You've done your research and set your goals, and started executing a stellar social media strategy, but do you have …
What is social media monitoring and why is it important?
Social media monitoring is'the process of listening out for social media conversations that are relevant to your brand, in real-time.
5 signs it's time to upgrade from free to paid media monitoring
It's always hard to know when you need to start media monitoring. We take a look at the signs to …
Getting started with social media listening for your dental practice
How can you get started with social media listening for your dental practice? How do you know when you need …
Can social listening help you find leads: conversation to conversion
Your social media leads will try to learn about you as you study them. Differentiate your brand by finding out …
Why social listening is better than doing surveys?
Social listening can be a cost effective market research tool, sometimes even replacing the need for expensive suveys.
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